With the 2026 Nike Melbourne Marathon Festival on the horizon, Wyndham Rewards is gearing up to elevate the race weekend experience for members and runners alike while inspiring more travel across Melbourne and beyond.
Caption: Reference photo from the Nike Melbourne Marathon Festival
Wyndham Rewards®, the award-winning loyalty program of Wyndham Hotels & Resorts, announced its partnership with the 2026 Nike Melbourne Marathon Festival, becoming an Official Hotel Partner of one of Australia’s most recognized sporting events.
The partnership strengthens Wyndham Rewards’ growing Asia Pacific sporting footprint, continuously unlocking fresh ways for members to maximize their points around one of Australia’s most iconic race weekends. For Wyndham Rewards members, the collaboration brings together event access, hospitality and hotel stays, allowing points to become part of a complete marathon-weekend journey.
The collaboration marks the launch of the first Asia Pacific initiative with Wyndham Rewards Experiences, the program’s online platform for exclusive member experiences. For global members, the addition of an Asia Pacific experience on the platform creates a new way to use points for travel into the region. Earlier this month, members had the opportunity to bid their Wyndham Rewards points for curated race-weekend packages, including access to sold-out Full Marathon entries and stays at participating Wyndham hotels in Melbourne. The bidding period has now concluded and with 138,000 points bid, the successful initiative is paving the way for future exclusive member experiences across the region.
“Wyndham Rewards has always been built around simplicity and generosity, but we also see a growing opportunity to make the program more relevant to how people live and travel today. Our partnership with the 2026 Nike Melbourne Marathon Festival allows us to bring Wyndham Rewards into a powerful lifestyle moment that connects sport, travel, wellbeing and community. It is an important step in building the brand’s presence across Asia Pacific and creating more meaningful ways for members to experience Wyndham Rewards beyond the hotel stay.”
— Eyvonne Lin
Vice President, Marketing & Commercial Performance, Asia Pacific, Wyndham Hotels & Resorts
The 2026 Nike Melbourne Marathon Festival is set to bring together runners from across Australia and around the world, providing Wyndham Rewards with a high-profile platform to engage existing members while introducing the program to new audiences. By connecting Wyndham Rewards with a major sporting and lifestyle event, the partnership brings the brand into a consumer moment shaped by travel, wellbeing, community and personal achievement. It extends Wyndham Rewards visibility beyond traditional hotel channels, strengthens the program’s lifestyle relevance, and creates new opportunities for travelers to discover the value of Wyndham Rewards points and join the program for future stays and experiences.
In recent years, Wyndham Rewards has continued to build cross-industry collaborations across travel, entertainment, events and leisure, giving members more opportunities to earn, redeem and experience rewards in their everyday lives and on the road.
Wyndham Rewards continues to stand out for its simplicity and value. Members earn a minimum of 1,000 points with every qualified stay and can redeem points for free nights at thousands of hotels, vacation club resorts and vacation rentals globally.
As the 2026 Nike Melbourne Marathon Festival approaches, Wyndham Rewards looks forward to celebrating an unforgettable race weekend with members and runners alike. To discover more about the program and stay updated on future exclusive member experiences, visit WyndhamRewards.com. Not yet a member? Join for free today.
