New EU-region infrastructure ensures full data residency within Europe, addressing ESPR regulations and growing demand for compliant Digital Product Passport solutions
Newport Beach, CA — Qliktag Software Inc., a leading provider of Digital Product Passport (DPP) and connected product experience solutions, today announced the launch of Qliktag.eu — a dedicated deployment of the Qliktag Platform hosted entirely within the European Union. The new infrastructure deployment is purpose-built to meet the data residency, data privacy, and regulatory requirements of brands and manufacturers implementing Digital Product Passports under the EU’s Ecodesign for Sustainable Products Regulation (ESPR).
Qliktag.eu is deployed on Amazon Web Services (AWS), with primary infrastructure located in Frankfurt, Germany, and backup infrastructure and high availability support based in Ireland. This ensures that all customer accounts and DPP data remain within EU data centers at all times — a critical requirement for businesses operating under EU data protection frameworks including GDPR.
Purpose-Built for EU Digital Product Passport Requirements
As the ESPR regulation moves toward mandatory implementation across product categories, brands and manufacturers — both within the EU and internationally — face increasing pressure to ensure their Digital Product Passport systems are compliant, secure, and data-sovereign. Qliktag.eu directly addresses these needs by providing a dedicated, regionally isolated environment that keeps sensitive product and supply chain data within the EU region.
The Qliktag Platform has been purpose-built over more than a decade to support various product digitalization and connected products use cases. the full lifecycle of Digital Product Passports — from product data modeling, digital product IDs and NFC-enabled physical tagging, to consumer-facing digital experiences and supply chain transparency. Qliktag.eu brings this mature, enterprise-grade capability to a fully EU-hosted environment.
“With ESPR regulations accelerating and data sovereignty becoming a non-negotiable requirement for many of our customers, we recognized the need to provide a solution that doesn’t just meet the functional requirements of Digital Product Passports, but also fully addresses where that data lives,” said Dilip Daswani, Founder & CEO of Qliktag Software Inc. “Qliktag.eu is a natural evolution of our platform — giving brands and manufacturers the confidence that their DPP data is secure, compliant, and never leaves the EU region.”
Serving Both EU and Global Brands
Qliktag.eu is designed to serve a broad customer base — including EU-based brands and manufacturers seeking a locally hosted DPP solution, as well as global brands outside the EU that sell into European markets and must comply with ESPR requirements. With its existing US-hosted infrastructure and the new EU deployment, Qliktag Software now offers regional flexibility to customers worldwide.
“Europe is at the forefront of the Digital Product Passport movement, and our customers here need a partner who understands both the technology and the regulatory landscape intimately,” said Neil Sequeira, Co-founder & Director of Product and Marketing at Qliktag Software Inc. “With Qliktag.eu, we are not only providing an enterprise-ready DPP platform — we are providing it with the data residency and infrastructure guarantees that EU customers rightly expect. We are excited to support brands across Europe and beyond as they navigate this important transition.”
About Qliktag Software Inc.
Founded in 2012 and headquartered in Newport Beach, California, Qliktag Software Inc. is a pioneer in connected product experiences, digital product transparency, and Digital Product Passport solutions. The Qliktag Platform is a mature, highly configurable, interoperable, and scalable enterprise SaaS solution that enables brands and manufacturers to digitize, manage, and activate product data across the entire product lifecycle. With a growing EU customer base, Qliktag serves customers globally across industries including fashion, apparel, consumer goods, batteries and manufacturing.
For more information about the Qliktag and the Qliktag Digital Product Passport Platform, visit www.qliktag.com or https://qliktag.com/digital-product-passport-software-solution/
Media Contact
Neil Sequeira
Cofounder, Director of Product & Marketing
Qliktag Software Inc.
Email: info@qliktag.com
Phone: +1 949 760 3888
Website: www.qliktag.com
