Wyndham Hotels & Resorts is celebrating a major milestone in Asia Pacific with the opening of its 100th Days Inn hotel in China: Days Inn by Wyndham Shantou Jinping . The opening not only highlights the brand’s robust growth across the country but underscores Wyndham’s success since reacquiring direct franchising rights for the brand.
Wyndham’s Days Inn brand in China has averaged double-digit net room growth over the last five years, contributing to a 14% increase in Wyndham’s overall direct franchising business over the same period. The brand is poised for sustained growth, with its pipeline in China expanding 25% year-over-year through the end of the first quarter. Notably, the Company’s direct franchise business growth has generated strong returns, doubling FeePAR since 2018. Wyndham’s expansion aligns with China’s tourism surge, as the country is projected to become the world’s largest travel and tourism market within the next decade.
“Wyndham has a leading footprint in China, and we intend to build on that strong foothold in the years ahead. With Days Inn, we’re offering a quality, reliable brand that suits the needs of owners and guests, all powered by the backing of the world’s largest hotel franchisor. As we continue to showcase the value Wyndham can bring to owners in China, we have a runway to grow and succeed in one of the most dynamic tourism industries in the world.”
– Joon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts
“At Days Inn by Wyndham Shantou Jinping, we’re integrating the essence of Chaoshan culture with modern hospitality. Wyndham’s global network, powerful loyalty program and unparalleled technology offerings not only bring business directly to our hotel but also provide us with the tools and resources that help unlock extraordinary experiences for guests coming through our doors.”
– Xiaoyi LIN, Owner, Days Inn by Wyndham Shantou Jinping
